Online Marketing Specialist

April 5th, 2013

LiveOps is looking for an online marketing specialist.

The Online Marketing Specialist will be responsible for implementing online candidate marketing strategies to source independent agents for work from home opportunities where they answer inbound calls and/or place outbound calls on behalf of LiveOps’ clients.

The  candidate should demonstrate proven skills in content marketing, user engagement, social media, search engine optimization (SEO), and user experience. The candidate should also have a passion for writing and editing a wide variety of deliverable.

Responsibilities:

  • Keyword research (discovery and expansion)
  • Review and editing of creative material, and optimization of campaigns.
  • Executing online advertising programs, including campaign setup, monitoring, reporting, analysis, optimization, budget pacing and forecasting, and keyword research and expansion.
  • Testing and tracking performance of all online campaigns and web traffic: daily, weekly, monthly and quarterly performance, including impressions, clicks, revenue, spend, and cost to acquire new agents.
  • Continuously optimizing campaigns to achieve revenue growth and agent acquisition goals, through landing page testing, ad copy testing, while meeting ad spend and CPA targets.
  • Proactively monitor and analyze all online advertising performance.

Preferred Experience:

  • 2-3 years of online marketing experience.
  • Experience in measuring the effectiveness of site traffic, advertising and marketing campaigns, direct marketing, and segmentation strategies.
  • A proven track record of creating and executing successful growth strategies.
  • Experience writing web content with demonstrated excellent written communication skills. Experience writing across a wide variety of marketing channels, but especially web, email, and social media content.
  • Experience with Google Adwords and analytics.

APPLY HERE

 


facebook like